We’re a handpicked team of highly experienced coaches and consultants who are all passionate about helping women to thrive in their careers.


We have coached clients from a wide range of organisations and industries, including:



Anna Johnstone

Founder & CEO, Executive Coach

Anna started coaching women in 2014 as she was frustrated by seeing talented women not reach their potential. Since then, she's worked directly with hundreds of women to bring more clarity and courage to their work and careers.

She brings to her coaching & consulting work her international experience across HR and Sales & Marketing in both blue chip and start-up organisations including Shell and Mars. She holds an MSc in Applied Psychology as well as an MBA from IMD Business School in Switzerland.

Anna is also available as a keynote speaker on Gender Balance and Women & Leadership. Contact her directly on anna@thefemalecareer.com

Kit Hindin

Facilitator & Coach

Kit is a highly experienced and engaging facilitator and coach and has hosted TedX and BOMA events and is also an NLP Master Practitioner.

Kit also brings over 20 years experience as an entrepreneur running her own businesses in Design & Food Manufacturing.

Kit is highly creative, passionate in her style and brings innovative ideas and positive energy to her work.


Avalyn Lim

Executive Coach

Avalyn is a PCC certified coach and works with senior executives to refine their personal brand & identity to become more effective leaders. She started her career as a lawyer and brings 20 years' experience in multi-national corporations & startups across sales, marketing and client partnerships. She also holds an Executive MBA from INSEAD.

She combines her passion for personal development, and women's career with her corporate experience in her coaching work. She has coached senior executives from organisations including Diageo, Philips, Accenture, BCG & McKinsey.