"Only 15% of advertising photography you see was shot by women. Yet pretty much all of that advertising photography is aimed at women. There's some amazingly talented female photographers out there who are shooting beautiful campaigns, and just need to be given a break."
We hope you enjoy listening to the career story of award-winning Photographer Camilla Rutherford. Camilla hails from Scotland, and studied at the prestigious Central St Martins College of Art in London. After graduating Camilla embarked on a 5 year winter, between NZ ski fields in Wanaka and Switzerland’s Verbier. On these winters she gained a reputation as a world-class snow photographer, before deciding she wanted a bit more summer, settling in Wanaka and starting to photograph mountain biking as well.
Camilla now calls NZ home and lives deep in the Southern Alps with her family on their high country merino sheep station. She travels when she can shooting editorial assignments and advertising campaigns for adventure sports, travel, and lifestyle companies.
Recently Camilla has grown passionate about photographing regenerative farming practices and started a personal photography project to showcase this called Heal the Earth. She was awarded the 2020 Professional Photographers Grant from Canon to support this work.
Camilla has twice been a finalist in the New Zealand Geographic Photographer of the Year and won the 2015 NZ Press Photographer of the Year. She is incredibly passionate about NZ and its unique and diverse landscapes and loves living, working and shooting here.